Why Is Marketing Important for Sales?


Quick Answer

Marketing is important to sales because it includes numerous strategies for communicating the various benefits and features of the products or services a company offers to consumers. Marketing is how consumers become aware of specific brands. Marketing spurs more sales by researching consumer markets and developing tailored messages that spark buying interest.

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Full Answer

There are many components to marketing that benefit sales. Research is an important part of any effective marketing strategy. Before a product can be sold, a company needs to identify the best customer for that product. Marketing research gathers data on consumers that reveal their wants and desires. Research is also conducted on competitors to examine how they market to consumers. This data is useful for both marketing and sales departments.

Marketing is responsible for creating advertising messages that build brand awareness. It is easier to sell products and services after consumers see repeated messages showing the brand in a good light. Marketing is also involved in more subtle forms of brand building. Publicity events held by the company is one way to create more brand awareness; another is sponsoring charity events or concerts.

When marketing and sales teams work closely together, they have a powerful impact on increasing sales for the company.

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