Marketing is important to sales because it includes numerous strategies for communicating the various benefits and features of the products or services a company offers to consumers. Marketing is how consumers become aware of specific brands. Marketing spurs more sales by researching consumer markets and developing tailored messages that spark buying interest.Continue Reading
There are many components to marketing that benefit sales. Research is an important part of any effective marketing strategy. Before a product can be sold, a company needs to identify the best customer for that product. Marketing research gathers data on consumers that reveal their wants and desires. Research is also conducted on competitors to examine how they market to consumers. This data is useful for both marketing and sales departments.
Marketing is responsible for creating advertising messages that build brand awareness. It is easier to sell products and services after consumers see repeated messages showing the brand in a good light. Marketing is also involved in more subtle forms of brand building. Publicity events held by the company is one way to create more brand awareness; another is sponsoring charity events or concerts.
When marketing and sales teams work closely together, they have a powerful impact on increasing sales for the company.Learn more about Marketing & Sales
Market segmentation allows a company to target its products or services to a specific group of consumers, thus avoiding the cost of advertising and distributing to a mass market. A disadvantage of segmentation is that it sacrifices economies of scale in production, distribution and communication, according to NetMBA. Segmentation is effective for small businesses that match marketing strategies with core customers, according to the Houston Chronicle.Full Answer >
Internal sales is a business model in which a company's products are sold directly from the company itself to the customers. The major benefit of this method is that it allows a company to reap more of the total profits from each sale because they don't have to pay vendors.Full Answer >
One important advantage of Internet marketing is that companies can often reach more consumers via online marketing strategies than through traditional advertising. Another advantage is the low cost of Internet marketing. Other key advantages include convenience of operation, personalization of marketing content, and use of social media to build relationships with consumers.Full Answer >
McDonald's has different marketing strategies for different locations around the world, but its overall strategy is to offer consumers a great value. This was the main thinking behind the hugely successful Dollar Menu. McDonald's does not just think of great value in terms of low-cost food; it also takes the speed at which food is prepared and its atmosphere into consideration.Full Answer >