What Is the Marketing Demographic for Tech Deck Fingerboards?


Quick Answer

Tech Deck Fingerboards are marketed to young children. The Tech Deck website has messages to children that caution them to obtain permission from an adult before exiting their website and entering an affiliate website.

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Full Answer

The Tech Deck Fingerboard is a customizable scale model of an actual skateboard. As the name suggests, a consumer performs tricks with his hands much a like skateboarder performs tricks with his body. The fingerboard acts as an introduction to the skateboarding lifestyle.

Tech Deck has partnered with many professional skateboarders, such as Tony Hawk and Ryan Sheckler, to create fingerboards that appeal to a young market base while creating an interest in a wider array of skateboarding goods.

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