How Do You Make a Sponsorship Packet?


Quick Answer

Making a sponsorship packet involves making preparations for finding potential sponsors and then writing a cover letter and sponsorship proposal. All components of the packet should be specific to the event, notes Seattle Children's Hospital.

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Full Answer

Use the following steps to make a sponsorship packet.

  1. Prepare a list of potential sponsors
  2. Research which businesses would be interested in the event or have a relationship with the organization sponsoring the event. After coming up with a list, have it approved with the organization seeking sponsorship.

  3. Write the cover letter
  4. Include a cover letter that discusses the history of the event and the mission of the organization. Tell what the event's financial goal is and suggest ways the sponsor can help.

  5. Write the sponsorship proposal
  6. Talk about the benefits of sponsorship and include information on any sponsorship levels available. Other things to include in the proposal are information about the event's demographics and a list of frequently asked questions, suggests Seattle Children's Hospital.

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