How do you make money for taking a Nielsen survey?


Quick Answer

Making money for taking a Nielsen survey is only open to TV-watching families The Nielsen Company randomly selects. The company sends potential survey participants information and a monetary thank you gift, which recipients can keep regardless of whether or not they fill out the survey. The Nielsen Company requests that non-participants send back empty diaries along with an explanation for not participating.

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Full Answer

The Nielsen Company often sends a postcard notice to potential TV survey participants as a means of formal introduction and alerts families that survey documents are on the way. The company sends out Its surveys randomly to get accurate statistics on TV viewer habits in various communities. Each household in the United States has a chance of being selected as a Nielsen TV ratings family. Individuals who work for media companies or have any type of formal relationship with television media are ineligible to participate in the survey.

Nielsen survey families fill out a short survey about their TV viewing habits, and they send completed surveys back to the company in a postage-paid envelope. Personal information contained in the diaries is strictly confidential. Nielsen TV surveys require several steps, including listing local channels received, sharing who is watching TV and recording shows watched. Survey participants can contact the company directly to ask questions or resolve survey problems.

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