What Are the Main Product Lines for Kmart Corporation?


Quick Answer

As of 2015, some of Kmart's main product lines include Joe Boxer, Bongo, Impact by Jillian Michaels, Gordon Ramsey kitchenware and Jaclyn Smith. The company also sells clothing lines from other celebrities, such as Nicki Minaj, Sofia Vergara and Adam Levine.

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Full Answer

Kmart and Nicki Minaj unveiled her signature clothing line in June, 2013. Reactions to the line were quite mixed, as it features many neon, metallic and spandex items that have been described as crazy.

British celebrity chef Gordon Ramsay debuted his signature line of kitchenware at Kmart in 2011. Ramsay's kitchen collection includes cookware, utensils and knives, with prices starting at around $5. The line also features a variety of kitchen appliances, such as a blender, slow cooker, Cuban sandwich maker, coffee maker and deep fryer.

Jaclyn Smith was one of the first celebrities to launch a signature clothing line at a major retailer. Her signature collection of homeware and women's clothing launched at Kmart in 1985. Other celebrities that have previously had their own collections at Kmart include Selena Gomez and Martha Stewart.

Kmart is owned by Sears Holdings Corporation, and the company sells a variety of products from several of Sears' proprietary brands, including Craftsman, Kenmore and DieHard.

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