Lululemon has an online portal where customers can search for athletic apparel and purchase available items. The popular yoga brand was developed with the help of yoga instructors and trainers after founder Chip Wilson opened his first store in 1997.
The company makes its products for yoga, running, swimming, working out and cycling, and is very rooted in the community of the sports it caters toward. They promote yoga festivals and retreats worldwide through their website, including exotic locations like Nepal, Bali, Hawaii, the Galapagos Islands and Indonesia.
Other features that the site offers is an education section with the basics of yoga and extensive information about their products.