Longaberger has several factory stores or outlets, and the company also has a homestead store. Longaberger's premium outlets are located in Hagerstown, Maryland; Rehoboth Beach, Delaware; Williamsburg, Virginia; and Aurora and Jeffersonville, Ohio. The company's homestead location sits in Frazeysburg, Ohio.
Longaberger is a direct marketing company, meaning customers buy products directly from sales reps, but customers can browse items from the current catalog as well as retired items at the company's premium outlet locations.
Longaberger's corporate headquarters in Newark, Ohio, is in the shape of a basket, one of the company's most popular products. Before his death, Dave Longaberger, the company's founder, wanted all of the Longaberger locations to have basket-shaped designs, but as of 2015, only the headquarters boasts that iconic shape.