As of 2015, the Kentucky Fried Chicken survey takes about five to 10 minutes to complete. Respondents are entered into a sweepstakes with a chance to win a $1,000 cash award in exchange for taking the survey.
The KFC Survey, which is taken online, begins with the respondent selecting a preferred language and then entering a survey code or other restaurant-specific information taken from a KFC receipt. Throughout the survey, the respondent answers a series of questions regarding the quality of food and service and the overall appearance of the restaurant. KFC uses the results to improve its restaurants and provide better food, service and stores.