LIMU is a direct-sales company that primarily markets juice products that it claims promote health. The company was founded in 2004 by Gary Raser and is based in Lake Mary, Florida.
As of 2015, LIMU had three product lines: a fruit beverage called Original, which is based on limu moui seaweed; the energy drinks Blu Frog and Blu Frog 2; and Limu Lean meal replacement shakes. The company employs a multilevel marketing structure and primarily sells these products through individual sales associates rather than through retail channels. This type of sales method is sometimes referred to in a derogatory way as a pyramid scheme.