Being held liable for injury, damage or economic loss are some of the legal aspects of business communication, according to Claim Journal. Increased liability exposure through websites, advertising or public speeches means companies have to take proactive measures.
Business communication channels have exploded. Companies publish business materials through traditional media like TV, radio and advertising, and through social media, YouTube and blogs. This constantly changing communications landscape increases the chances for litigation, as suggested by Claims Journal.
One method for litigation protection is media liability insurance. Media liability insurance protects against defamation, invasion of privacy or copyright infringement as a result of published materials, reports Insure New Media.
A second method is developing a crisis management plan. This is a set of procedures put in place in reaction to situations of varying severity that harm a company, its products, its reputation or its customers, according to the Ready Campaign, a federal government initiative.
In terms of business communications, crisis management may monitor social media to manage negative comments or use a contact center to answer questions. Managing a company's messages in all of its media channels helps reduce the negative aspects of business communications. The most effective business communications programs have a contingency against liability. Effective programs use a combination of strategies including contact centers, staff, suppliers and customers.