There are many online and offline marketing courses that include instruction on all aspects of Internet marketing, including PPC. Online learning resources for PPC include The Institute of Direct and Digital Marketing, SEObook.com and Search Engine Journal, which offers a list of 13 online PPC marketing courses.
PPC stands for "pay per click," and it's a type of Internet advertising based on the number of clicks that a particular online ad gets. The website displaying the ad, or the publisher, gets paid a certain amount of money for each click or groups of clicks that the ad generates. The person placing the ad, or the advertiser, pays a predetermined price for the ad to be displayed for a particular amount of time on a website. The more popular a website is and the more traffic it generates, the higher the price the advertiser pays for placing the ad.
Many find the learning curve for understanding PPC and other types of Internet marketing to be steep. It is important to have a good understanding of PPC, however, in order to launch and maintain a successful PPC marketing campaign. Online learning resources are helpful, but sometimes Internet marketing is a matter of going through trial and error to figure out what does and doesn't work for a particular individual or organization's advertising needs.