How Do You Learn Marketing Terminology?


Quick Answer

To learn marketing terminology, study terms on sites such as LearnMarketing.net or MarketingTerms.com, and take free online marketing courses through sites such as Alison.com or MIT.edu, as of 2015. Another option is to purchase marketing terminology books or marketing textbooks, which often contain a glossary of terms.

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How Do You Learn Marketing Terminology?
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Full Answer

LearnMarketing.net offers a list of various marketing terms, covering topics relevant to both digital and traditional marketing. It also contains articles on different marketing theories and instructional videos and slide show presentations on various topics. MarketingTerms.com also offers a database of terms and definitions, with options to view terms alphabetically or according to different categories, including online advertising and affiliate marketing.

Alison.com offers several different marketing courses for free as long as you create an account with the site. It is possible to view digital study aids along with each course, as well as earn certificates of completion for each class. The Massachusetts Institute of Technology offers many of its marketing courses for free through its website.

You can also purchase a variety of marketing books, ranging from textbooks to general business guides, from online retailers to learn about different terms. Many books offer glossaries with short descriptions as well as larger sections that explain each term and concept in depth.

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