The kind of products that Hallmark sells include personalized greeting cards, gifts, kids’ products, keepsake ornaments and stationery. Other products include storybooks, memory-keeping products, party plates, announcements and invitations.
Hallmark allows its customers to customize products using their messages and photos. It personalizes announcements, invitations and greeting cards for any occasion. People use these products for traditional events such as graduations, anniversaries, birthdays, weddings and holidays. Others use them to celebrate contemporary events such as tailgate parties, recitals, family reunions and birthdays.
Hallmark offers a broad variety of gifts for the celebration of special events, decoration of homes or showing appreciation. Some gifts have the interactive-storytime-and-playtime feature with voice-recognition technology that makes reading fun for kids. The different variety of gift lines contain beloved characters such as Disney and Maxine.
Hallmark offers stationery products that allow its customers to send handwritten notes to their loved ones. These products include baby announcements, boxed stationery sets, blank note cards and thank-you notes. The style and design of the stationery are the most-important factors.
Memory-keeping products helps customers document their lives by keeping a photo album, scrapbook, diary or journal. These products are popular for their historical, psychological and emotional benefits. Hallmark offers two trending and new ways of recording eventful moments called One-of-a-Kind Creations and Pics 'n' Props kits.