Consumer Reports provides reviews for cars, appliances, electronics, home and garden equipment, money products, child care products and health services. The non-profit organization offers unbiased product ratings and reviews through the magazine Consumer Reports and its website ConsumerReports.org.
Consumer Reports' stated mission is to provide consumers with information about safe, reliable and reasonably priced products, levying their influence to advocate for labor- and safety-related issues. It maintains testing centers all over the United States, with a Technology Innovation Center in New York. Consumer Reports asks subscribers to fill out an annual survey on their purchases, shopping habits and experiences to help inform Consumer Reports' reviews.
Consumer Reports' financial success partially comes from its consistency in subscription prices, according to the New York Times. In 2011, Consumer Reports announced that it was enjoying both digital and print success, with more of its revenue coming from the former than the latter. It also stated that the service boasted over 3 million subscribers, and that it benefits from the instant access available to online smartphone or tablet users, who are able to view new reviews immediately rather than wait for the magazine. Consumer Reports also refuses to accept advertisers, allowing the organization to maintain a reputation of financial transparency and objectivity.