Information that typically appears on a fast food industry analysis includes details about the quality of the food at different chains, the sales revenue and expenses different companies face, and a breakdown of the various marketing and advertising tactics each company uses. Some reports also focus on trends within the current year or projections for the upcoming year as well as identifying different market opportunities.
A fast food industry analysis either looks at the entirety of the fast food market to identify the major actions and trends of companies as a whole or at the specific decisions and statistics of companies within a specific segment, such as a certain food type or dining style. Most reports begin with details about sales information, such as total revenue in the industry and among the most successful companies. The report also compares this to data from previous years to help identify possible causes for change.
Many reports also identify the most significant trends over the current year across the industry, with some also connecting these trends to changes in sales figures or growth. This may include identifying common food items that companies introduce, such as meals that feature a specific spicy condiment, as well as business practices such as committing to the use of post-consumer paper products. The reports also make projections regarding changes in the industry and predictions about what companies should do in response to current trends and obstacles.