What is a keyword?


Quick Answer

A keyword is a specific term, word or phrase that is used in search engines to bring up results, notes Sesame Communications. A keyword is a crucial part of search engine optimization because by finding and using the most heavily searched keywords, a business can ensure that it is listed at the top of specific search results, states Wordstream.

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Full Answer

For example, a business may wish to use the term "midwest dental practices" if they are located in the midwest and if this keyword is a heavily searched keyword, notes Sesame Communications. Examples of keywords include "pandora charm bracelet," "pandora charm dolphin," "dog breeder ohio," "cavalier breeder ohio" and "cavalier ohio." The search engines are continually updating their algorithms and keyword users have to stay on top of the algorithms in order to build their business presence in the online search engines, reports Wordstream.

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