Keith Stone is a popular fictional spokesperson for Keystone Light Beer. As portrayed by stage and screen actor Mitchell Jarvis, the character Keith Stone is wild and irreverent. Consumers identify with him because he is lovably imperfect, laid back and comically overconfident. Outside of the Keystone brand campaign, Keith Stone has appeared on "WWE RAW" and in several "Funny or Die" Internet videos.
Keystone brand manager Elina Vives explains that Keith Stone was created after an extended brainstorming process that focused on emphasizing the beer's essence of being "always smooth." The character has starred in several commercials and viral videos and even offers his own "Smooth Musings" on Keystone's YouTube channel.
Actor Mitchell Jarvis, who played Keith Stone, made his Broadway debut in "Fiddler on the Roof" and played both Lonny (the narrator) and Stacie Jaxx during his tenure with "Rock of Ages."