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Is Jusuru International a reputable company?

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Quick Answer

Jusuru International is a reputable direct-selling company that markets and sells nutraceuticals under the Liquid Biocell brand name, as of 2015. Asma Ishaq founded the company in 2010, and the company specializes in anti-aging products along with a multilevel marketing selling plan.

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Full Answer

Company representatives, known as iReps, earn 30 percent profit on each product sold. Bulk pricing leads to a 40 percent profit for representatives who pay an annual fee to maintain their wholesale partnerships with Jusuru International. About 60 percent of Jusuru's representatives are women and 40 percent are men. The company boasts several awards and three dozen scientific studies that back its products, even though the U.S. Food and Drug Administration does not back statements made by Jusuru International.

Based in Anaheim, California, Jusuru International is a member of the Direct Selling Women's Alliance. Jusuru Life Blend is the company’s flagship product. GNC, Whole Foods Market and Vitamin Shoppe all sell the company’s products. The company claims it has grown 3,000 percent from January 2010 to 2015 as a privately held and debt-free enterprise.

Ishaq, the company's founder and owner, holds an MBA degree from Rice University. She serves on the Council of Responsible Nutrition and is a committee member of the Direct Selling Association.

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