John Deere is well known for its quality farm and industrial equipment, social responsibility and employee retention. For these reasons and others, FORTUNE magazine has included the company on its list of Top 50 Most Admired Companies multiple times.
FORTUNE creates its annual list after assessing more than 1,400 companies worldwide and then ranking them based on a number of factors, including innovation, product quality, employee management, fiscal soundness, use of assets, global competitiveness and value as a long-term investment. John Deere has appeared on the list alongside companies such as Google, Apple and Amazon.com.
John Deere is the world's largest and most successful maker of agricultural equipment as well as a leading international supplier of forestry, construction and turf-care equipment. The company also sells items geared toward recreation, such as snowmobiles. Despite having formed in 1837, the company has consistently evolved with the times, introducing its first hybrid-electric engine for construction equipment in 2013.
Loyal John Deere customers appreciate the company's commitment to quality equipment, parts and service, as demonstrated at dealerships and repair shops. Many farm families, particularly in America's Midwest, have purchased John Deere equipment for generations, considering the brand's signature green and yellow colors a mark of trustworthiness.