As of March 2015, a Google survey of reviews of JC Penney Portrait Studios yields an average overall rating of 4.3 stars. A large majority of responders indicate they are "extremely satisfied" with their photo experience.
Individual studio ratings vary by location and are not always as high. For example, the Pleasanton and San Bruno, California, JC Penney Portrait Studios each have at least 25 reviews, with average ratings of 3.0 and 2.5 stars, respectively. While some Pleasanton reviewers recommend specific photographers by name and praise their patience and creativity, others complain of long wait times and high prices. Negative reviews also cite rushed sittings and poor quality photos, while positive reviews speak highly of prompt appointments and good customer service.