A variety of items featuring the theme "What does the fox say?" are available for purchase, including plush toys, a children's book, t-shirts and mugs. These products exist thanks to a popular music video created by Ylvis, a sibling comedy duo who also host a Norwegian talk show.
People who enjoy stuffed animals can purchase Chantilly Lane, a plush toy fox wearing a blue t-shirt with the famous fox saying displayed on its front. The fox toy sings the song recorded by Ylvis and performs animated movements when switched on. Customers shopping at Amazon.com can also purchase similar plush toys, such as a bear that sings the same tune. Ylvis has created an illustrated hardcover children's book based on its popular music video about noises that various animals make. Animals featured in the book along with the fox include a bird that goes tweet, a meowing cat, a dog that goes woof and a squeaking mouse.
Some Zazzle.com shops are offering products that feature the question "What does the fox say?" People can buy whimsical t-shirts that features the image of a fox located next to the popular expression. Fox t-shirts are sold in men's, women's and children's sizes. In addition to t-shirts and mugs, other items featuring this theme include greeting cards, buttons, tote bags and decorative pillows.