Internet marketing refers to the act of selling goods and services primarily online or to promote a brick-and-mortar business via a website, blog or social media outlet. Internet marketing strategies may include content creation, online advertising using banners or small ads, and search engine marketing techniques.
Businesses of all sizes may use Internet marketing strategies for a variety of reasons such as to increase brand and product awareness, increase its customer base, increase sales, or to complete with the competition. To accomplish these goals, businesses must first determine the best ways to reach customers online. For example, if a large number of customers visit social media outlets, a business may create pages dedicated to its products and services. If customers enjoy watching video clips, a business may produce several videos providing tips or instructions for using specific products.
Internet marketing strategies may also include search engine marketing techniques such as search engine optimization, pay-per-click advertising and conversion rate optimization. Each of these techniques may help increase website traffic and sales. Most businesses rely on several Internet marketing techniques to create an online marketing strategy to entice customers to visit a website or store location. Over time, these strategies may change due to business expansion or the need to focus on a different group of customers.