Internal marketing is essentially a sales technique used by companies that treats employees as customers to help make all components of the business function harmoniously and deliver a clear message. Internal marketing is used by companies of all sizes and in a variety of industries. This type of marketing is designed to help companies strengthen their communications with customers to help sell products and services and to make branding and outreach as effective as possible.
For many companies, employees are critical components of the marketing and sales processes. Employees engage in direct contact with clients and help promote and sell products. Additionally, they can provide valuable feedback via internal marketing as to the clarity and cohesiveness of their company’s message.