As of 2015, 77.3 percent of the fast food industry’s eateries consist of drive-thrus and on-premises restaurants; the remainder are off-premise takeout and buffets. The most valuable fast food brand is McDonald’s, with a value of nearly $86 billion.
McDonald's is also the largest brand in terms of revenue; it is followed by Subway and Yum Brands, which owns KFC, Taco Bell and Pizza Hut. In 2014, McDonald’s received the lowest customer satisfaction rating and was ranked last of 21 burger chains for the taste of its burgers.
83 percent of Americans dine at a fast food restaurant at least once a week and 96 percent of Americans have visited a McDonald’s at least once. There are more than 300,000 fast food restaurants in the United States, and their forecasted revenue by 2018 exceeds $210 billion. In comparison, Americans spent $6 billion on fast food in 1970.
French fries are the most popular fast food item in the United States; annual orders for French fries from McDonald's alone constitute 7.5 percent of the nation’s entire potato crop. Americans also consume approximately 70 million tater tots a year. Fast food marketing resulted in 6 billion ads being placed on Facebook as of 2015.