One fact about Kellogg's Tony the Tiger character is that he is best known for his emphatic slogan, "They're G-r-r-reat!" Though Tony the Tiger is mostly recognized for being the Frosted Flakes breakfast cereal mascot, he is also the mascot for Tony's Cinnamon Krunchers and Tiger Power.
Tony the Tiger is a Kellogg's tiger mascot with a blue nose and red bandana around his neck. Thurl Ravenscroft provided the iconic bass voice for Tony the Tiger.
In 1952, Kellogg's hosted a competition to determine the mascot of their new cereal, Kellogg's Sugar Frosted Flakes of Corn. Eugene Kolkey entered the contest with early concept art of Tony the Tiger. Tony competed against several other mascots, including Elmo the Elephant, Katy the Kangaroo and Newt the Gnu. However, the other mascots were dropped when Tony was chosen by the public. Tony's final design came from Quartet Films, a group of former Disney animators with experience designing other popular mascots, including Snap, Crackle and Pop and the Jolly Green Giant.
Tony the Tiger appeared on cereal boxes alongside the Hanna-Barbera characters Snagglepuss and Huckleberry Hound in 1958. Tony is of Italian-American nationality and was given a family in the 1970s. Mama Tony was Tony's mother and Mrs. Tony was his spouse. Tony's two kids were Antoinette and Tony Jr. The characters in Tony's family were dropped after a few years, but Tony remains popular.
Tony appears in live-action commercials encouraging those around him to do their best. He was created to market food products to children but is used to advertise to fathers.