The Arby’s restaurant chain opened in 1964 offering sliced roast beef sandwiches to compete with existing burger chains. It redesigned their logo in 1975 from a 10-gallon hat to the taller version used currently, and it began the Arby’s Foundation in 1986. As of early 2015, the company has reported same-store sales growth for 17 quarters and had a viral marketing hit with the Meat Mountain.Continue Reading
The Arby's chain is uniquely positioned in the market between traditional fast food restaurants, such as McDonald’s, and casual quick-serve restaurants, such as Five Guys. Customers view the restaurant as serving high-quality foods similar to fast-casual restaurant brands, but at lower prices similar to those of fast-food brands. Arby’s, which has had a lot of success as a result of this position, saw a 5.7 percent sales increase in 2014, compared to an industry average of 0.8 percent.
Arby’s viral marketing hit, the Meat Mountain, became popular after Arby’s created a marketing poster in 2015 that featured a sandwich made of all meats available at the restaurant. Customers wanted to try the depicted sandwich, so Arby's created the Meat Mountain, a sandwich containing eight types of meat and two cheeses, that sells for $10.Learn more about Corporations