What Are Some Interesting Facts About the Arby's Restaurant Chain?


Quick Answer

The Arby’s restaurant chain opened in 1964 offering sliced roast beef sandwiches to compete with existing burger chains. It redesigned their logo in 1975 from a 10-gallon hat to the taller version used currently, and it began the Arby’s Foundation in 1986. As of early 2015, the company has reported same-store sales growth for 17 quarters and had a viral marketing hit with the Meat Mountain.

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Full Answer

The Arby's chain is uniquely positioned in the market between traditional fast food restaurants, such as McDonald’s, and casual quick-serve restaurants, such as Five Guys. Customers view the restaurant as serving high-quality foods similar to fast-casual restaurant brands, but at lower prices similar to those of fast-food brands. Arby’s, which has had a lot of success as a result of this position, saw a 5.7 percent sales increase in 2014, compared to an industry average of 0.8 percent.

Arby’s viral marketing hit, the Meat Mountain, became popular after Arby’s created a marketing poster in 2015 that featured a sandwich made of all meats available at the restaurant. Customers wanted to try the depicted sandwich, so Arby's created the Meat Mountain, a sandwich containing eight types of meat and two cheeses, that sells for $10.

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