Interest groups use mass mobilization as a way of pressuring the government or any other authority to submit to their demands. Examples of mass mobilization include large rallies, demonstrations, processions and parades. Mass mobilization can also be a quick way to create awareness on a given subject, notes the United States Department of State.
Interest groups may use mass mobilization to inform the public on certain policies that may not be beneficial to the country. If the government wishes to introduce policies that favor the elite, interest groups may use mass mobilization to persuade the government not to go through with its plans.
Another reason for employing mass mobilization may be to pressure the government to consent to certain issues of interest. If a given interest group wants the government to lower taxes on certain products, it may mobilize the public to demonstrate or participate in parades.
Interest groups sometimes use mass mobilization to offer assistance to a group of people who may be facing a disaster. If an earthquake strikes in a given city, the government as an interest group may mobilize the public to assist those who are affected.
Mass mobilization may also be done to encourage a community to discuss pertinent issues and come up with solutions that are acceptable to all stakeholders, notes Counterpart International.