Some insurance plans offered by Highmark include preventive care, prescription drugs and vision care, states Highmark Direct. Other products include Short Term Blue, PetPlan and GeoBlue. As of June 2015, Highmark is the largest health insurance company in Pennsylvania.
Highmark offers health insurance plans that can be tailored to a person's budget and needs, states Highmark Direct. For example, Highmark's Short Term Blue plan provides temporary health insurance for 31 to 180 days. GeoBlue provides health insurance coverage during a person's vacations. Other plans include WINFertility and Blue Edge Dental. People can enroll in a plan during the open enrollment period or when they have a qualifying life event, such as a recent marriage.