Some inspiring messages for employees at the start of the new year are "This is a new year. A new beginning. And things will change," from Taylor Swift, and "Although no one can go back and make a brand new start, anyone can start from now and make a brand new ending," from Carl Bard. Another quote comes from Alan Cohen: "Do not wait until the conditions are perfect to begin. Beginning makes the conditions perfect."
The New Year wipes the slate clean, signals a new beginning and reinforces the optimism that a fresh start may result in success. Motivating employees at the start of the new year through inspiring messages prepares them psychologically to meet the challenges of the upcoming year, so that they may increase their level of effort and dedication on the job.
The New Year messages above emphasize that whatever the challenges, it is important to get started and forge on. If a challenge is complicated, the employee can break it down into bite-size chunks. Employee motivation through inspiring messages appeals to what Abraham Maslow refers to as the fourth level on the hierarchy of needs, which is an individual's self-esteem needs. This level refers to the well-being an individual achieves from knowing that his life is meaningful, valuable and purposeful.