According to Mark Saga, an informational report is a written document meant to provide facts so a reader can make a decision. Informational reports do not contain an argument. The writer maintains a neutral position when presenting the facts in an informational report.
As Mark Saga describes, writers of informational reports must complete ample research and write clearly. The writer is not the focus of an informational report. Rather, a writer must focus on his audience and conduct an audience analysis. The writer determines what information the reader needs and why the reader needs it before he can write an effective report. Documenting sources is essential in informational reports. Each source must be authoritative and trustworthy.