Q:

What information is typically included in a customer profile?

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Quick Answer

Basic information included in a consumer customer profile includes age range, gender, income, marital status and job type. Consumer customer profiles can also include personal interests such as hobbies and responses to specific questions asked by the company. Business customer profiles often include specific information about business and industry type, number of customers served and amount of revenue generated.

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Full Answer

Companies typically use customer profiles as part of a marketing strategy, and a company can ask its customers to reveal information, such as how they found out about the company, during the customer creation process. Companies use demographic data and personal information to form a generalized ideal customer profile, but this data can be narrowed down to focus on specific customer needs and interests. In addition to basic data, customer profiles reveal attitudes and values, and this data is useful for gaining insight into how customers feel about a company and industry.

Building effective customer profiles involves finding out what goals customers want to achieve and what features customers wish to see in company offerings. Companies use customer profiles to identify the language customers use to describe problems, and to find out if customers are hesitant about purchasing from a company. Studying customer profiles helps companies figure out ways to best engage each type of customer.

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