The purpose of a press release is to bring attention to a new product, an event or another major and news-worthy happening within an organization or business. The press release is designed to get the attention of the media to seek out more information or report on the business.
A press release contains contact information, the event or happening, what the business does and all of the details that pertain to the product or event. A catchy title catches the eye of the media, and personal stories from within the company releasing the information can help make the connection with the press. Usually a press release is time-sensitive, usually indicated with the words For Immediate Release, while other notices are provided to the media well in advance.
A press can also promote an organization or business by way of the Internet with connections to readers on websites, social networks and blogs. Subjects regarding a business should not be advertisements but factual information.
When sending press releases to the media, the information should be just enough to get a reporter's interest. From there the media seeks out more information. Not all press releases provided to the press make it to the main news desk.