A personal mission statement should include your past successes, core values, contributions and personal goals. Your personal mission statement should be simple, clear and brief. The best mission statements are not extremely wordy, but very concise. Your mission statement should be generally positive and include positive traits and values that you believe are important to your personal growth and success.
A mission statement is important because it can be essential in guiding your everyday activities. The content of the mission should not be concrete but flexible to adapt to your changing goals and interests. A personal mission statement should serve as a guiding light if you find yourself lost and directionless. Individuals looking to reach a specific goal, whether it be professional or personal, should draft a mission statement to serve as a daily reminder.
Businesses and organizations craft mission statements to help them identify their purposes and vision. For example, Google's mission statement is "to organize the world's information and make it universally accessible and useful." This mission statement identifies the task that Google search engines perform and also identifies Google's altruistic motives. A mission statement also helps workers within an organization know what decisions best align with the company's overall vision or goal.