Your real estate agent bio should include your real estate specialty, educational background, relevant training and experience, and sales performance. Write about your distinct qualities or accomplishments that differentiate you from other real estate agents. You can also include information about your interests, hobbies, and published articles or books. Arrange your bio into several sections, and include bullets if possible.
Highlight your most notable professional experiences, and provide easily understandable real estate information, demonstrating that you have the right skill sets to meet the client's needs. Be straightforward, and provide space for your contact details.
If you're a new real estate agent without much experience, focus on your specialization, your reason for entering the real estate industry and the services you offer. Tweak your bio to add more details as you obtain further experience and build a good track record.
Instead of selling your services too much, focus on gaining the client's trust by letting your genuine personality show and sharing information about your real estate background and personal life. Maintain honesty throughout your bio to show clients that you take your job sincerely.
Have a professional photographer to take your picture, as you need to present yourself in a professional manner. Make sure the picture that accompanies your bio creates a good impression and positively conveys your personality.