A business proposal should clearly outline a few different solutions to a proposed client's issue. Business proposals are usually three to five sections long, addressing a specific issue or problem in the first section, then addressing solutions to those issues in the last two sections. A summary of the proposed contractor's credentials and experience should end the proposal.
When reviewing a client's request for proposal, or interviewing the client, it's bets to determine the exact issues and items the client wants to address, in order to provide the most effective solutions. Break up the proposal into easy-to-read sections so the client has a better understanding of the solutions offered. The proposed contractor section should provide a summary of the contractor's management style, experience, and any additional information needed to demonstrate the expertise and ability to satisfy the proposed client's needs.
To stand out, the proposal should be logical and cohesive proposal and should show the proposed contractor's personality. While a business proposal is technically a business document, the proposal should be easy to read and interesting. A proposal that provides extensive information in a compelling and professional way can stand out over the competition's proposals and improve the contractor's chance of winning the bid for work.