Information helpful to include in a business plan for a transportation company includes the long-term goals of the company, a definition of its prospective clients and research on its competition and overall industry segment. The plan should also include specific strategies for growing revenue and the tactics for overall company expansion, including details about sales and marketing activities.
A business plan for a transportation company must include a statement of purpose that outlines the specific nature of the organization, such as providing transportation to passengers with medical needs or moving supplies for restaurants. This helps to establish the specific sector in which the company is to operate and gives the executive team a direction for all future actions. The plan also needs to state how the company plans to grow over time, including reaching revenue and staffing milestones, to ensure accountability during the early phases.
The business plan also needs to include a summary of the potential clients for the company, including an analysis of their needs and how the company specifically solves them. Similarly, the plan must also include research on its biggest competitors. This allows the company to identify strengths and weakness and differentiate itself within the field. Another important aspect of the plan is the sales and marketing strategy, which should contain actionable steps to advertise the company's services and find clients. This section should also feature deadlines and concrete goal values to help the teams pace accordingly.