Retail merchandising is the primary industry that uses Crossmark SalesTrak. It is a platform that focuses on consumer and shopper engagement to create value for its clients.
In the retail sector, Crossmark SalesTrak offers headquarter sales, insights and intelligence by working together with client teams to implement trade strategies. It acts as a bridge between retailers and consumers, employing digital engagement throughout its many retail channels. Crossmark.com stresses the importance of this connectivity, which has helped clients increase their market penetration, improve the presence of the brand, help products get to the market faster, and implement the things that drive customer loyalty.