RiteAid offers entry into drawings as incentive for customers to complete their surveys. As of March 2015, people who take receipt surveys are eligible for entry into a $1,000 drawing, and people who take non-receipt surveys are eligible for entry into a drawing for a $100 RiteAid gift card.
RiteAid customers can complete customer satisfaction surveys online in English or Spanish. A mail-in option is also available for individuals who have not made a purchase. The Voice of the Customer Sweepstakes has 12 survey periods of approximately one month each. During each survey period, one $1,000 grand prize check and 10 first place prizes of $100 are awarded from a random drawing.