The main incentive available to customers who complete the Smashburger surveys is a coupon for a free food item. Customers who complete the survey also get a chance to enter the survey sweepstakes, where the company offers a $1,000 cash prize daily and prizes valued at $1,500 every week.
When the customer completes the survey, he receives a validation code. He can redeem this code for a food item the next time he eats at Smashburger. Even after using his code to eat at Smashburger, the customer still receives a receipt that he can use to fill the survey again and receive another validation code. Therefore, he can provide feedback over time and get free food items each time.
In addition to the free food item, the customer is entered into a sweepstakes each time he completes the survey. He could be one of the 10 daily winners of $1,000. He could also be the weekly winner of prizes valued at $1,500. Another incentive is that the feedback on the survey is directly shared with the manager of the store that the customer ate in, and this ensures that food and services are improved so that the customer can have a better eating experience.