What is inbound marketing?


Quick Answer

Inbound marketing is a strategy in which a business generates leads by providing valuable content that draws customers to them. Examples include the use of blog posts, guest blogging, social media and podcasts. Inbound marketing is often more cost-effective than outbound marketing, which includes cold sales calls and paid advertising.

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Full Answer

One driving principle behind inbound marketing is that potential customers who search online for certain keywords and topics or frequent certain blogs have already demonstrated a need for what a business offers. Thus, inbound marketing is more efficient in helping the business obtain customers.

A key component of inbound marketing is that the content used in this method must be truly value-based in some way. For instance, content that is inspirational, funny, analytical, educational, thought-provoking or newsy.

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