Specific factors impacting customer service vary by organization, but common areas of providing good customer service include response time, transparency, purchase support, assurance and trust. In general, good customer service revolves around a commitment to helping customers make purchases and resolve problems as a focal point of operations.
Communicating clearly to customers what to expect when they buy products or services is transparency. Openness and honesty helps guard against inconvenient returns and exchanges. Support includes assistant during the buying process as well as product support for a good post-purchase experience. Assurances include guarantees, warranties or other tangible commitments to satisfaction that ease the risk of purchasing for customers.