Important information to incorporate into a business profile includes a description of the company's service or product, a short background of the business, a list of its most important beliefs or practices and the current goals of the company. Longer profiles may also include details about the executive staff, the location of the company and its current or most successful projects.
Begin the business profile by stating the overall vision or function of the company, such as creating renewable energy sources for impoverished regions or providing the most helpful reviews for small business owners. This allows the reader to quickly understand what the company does and begin creating a connection through language choice. The profile also needs to highlight some of the company's core beliefs, which should also appear in its business plan. It may also contain a list of the company's goals, which need to support and emphasize the details in the previous sections.
A business profile should always contain the most current and relevant information, which means that any specific information such as the names of employees or addresses needs to stay up to date. Some business profiles also outline the company's biggest successes, such as working with other major corporations or milestone project releases. Another option is to include information about upcoming projects, which should include specific dates when available, to allow the reader to gain an understanding of the company's future.