Effective communication in any organization or business is key to its success. The primary role of any manager is to develop and maintain an effective communication strategy if success is to be achieved, notes the Management Study Guide.
An organization with an effective communication strategy is likely to have motivated employees. This is because a good strategy takes into account each employee and ensures he has a way of receiving timely messages and relaying back to the management their challenges.
Good communication promotes better relationships between employees. This means workers of a particular organization are able to work together to achieve success. The organization is also likely to build better relationships with clients. If clients feel appreciated, they are likely to remain loyal and recommend the particular organization to other people.
In order to remain relevant in a competitive environment, a business must be efficient in its product or service delivery. Without an effective communication strategy, it is impossible to work together as a unit and achieve desirable results. Organizations that invest in communication are able to deal with any challenges that may arise promptly making it possible to remain productive throughout the year.
Good communication strategies can cement the position of any business in the market. Some of the most commonly used forms of communication include telephones, the Internet and face to face, notes the Online Journal of Distance Learning Administration.