What Is the Importance of Customer Care?


Quick Answer

Customer care, or customer service, is important because customers will want to return to the company for more goods or services if they have a positive experience and get the help they need, states Advanced Team Concepts. If a company doesn't meet its customers' needs, it can lose business from existing customers, who might also discourage other potential customers from dealing with the company.

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Full Answer

Offering excellent customer care is necessary for a company to maintain a good reputation and be financially profitable, since customers often deal with customer service representatives first, notes Virginia Tech. Furthermore, the company will have more growth opportunities if it keeps its customers satisfied and will be at a lower risk of failure.

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