The importance of advertising is threefold: it helps consumers compare products and services, it allows businesses to retain existing customers and win new ones, and it educates society about important issues. By definition, advertising is an impersonal and unidirectional communication that flows from the advertiser to the consumer. Organizations pay to "place" it in one or more media venues, such as newspapers or television.Continue Reading
According to the Management Study Guide, advertising has four objectives. First, it attempts to get consumers to try a product or service for the first time. Ongoing advertising campaigns update existing customers on the product's benefits to encourage the customers to keep using the product. At the same time, the ads attempt to lure customers away from competitors' products. Finally, advertising tries to win back former customers who have switched brands.
Advertising comprises one part of an organization's marketing mix: the range of activities an organization uses to create mutually beneficial relationships with consumers. An effective ad is one that reaches as much of the target market as possible, holds the audience's attention, and successfully calls the consumer to take a specific action, such as calling for information or making a purchase.
If successful, an ad increases an organization's market share and solves a problem for the consumer.Learn more about Advertising
Some common complaints against The CBE Group involve billing and collection issues, problems with products and services and advertising and sales issues. Several reviewers complain of persistent, unwanted phone calls to personal phone lines, even though they aren't in any debt to the collection agency, reports the Better Business Bureau.Full Answer >
Common complaints about Zenni Optical include problems with the company's products and services, delivery issues, warranty problems, issues with advertising and sales, and improper billing or collection. The Better Business Bureau has received such 160 complaints against Zenni Optical over three years as of August 2015. The Bureau has also received complaints regarding the company refusing to accept returns during its stated 30-day return period.Full Answer >
Advertising is important for both new and existing businesses, as it helps to communicate important information to customers and is one of the first steps in building strong relationships. It raises awareness for different brands that are available in the market. Therefore, creating an effective advertising plan is essential in attaining objectives and goals.Full Answer >
Advertising is a one-way persuasive communication with a purpose to promote goods or services to potential customers, while sales promotions are marketing activities intended to immediately boost sales. Advertising's primary goal is to build brand image.Full Answer >