Ikea sells furniture, kitchen and small appliances, home accessories like rugs and lighting, and a limited variety of food. As of 2015, Ikea is regarded as the world's largest furniture retailer, with 315 stores in 27 countries and reported a $3.76 billion net profit for the 2014 fiscal year.
In comparison to other furniture retailers, Ikea offers furniture and decorating options for every room in the home. Consumers can purchase items from Ikea through the company's online store at Ikea.com, its mail-order catalog or by visiting a retail location. A digital version of the mail-order catalog is available on its website. The online store offers information about current sales or clearance items.
As of 2013, 300 Ikea retail stores have restaurants, cafeterias or bistros to feed shoppers. Ingvar Kamprad, Ikea's founder, opened the first store restaurant in 1960, when he noticed customers would leave without making a purchase. He determined that due to the size of the store, customers get fatigued and hungry while shopping. Ikea has reported that an estimated 150 million Swedish meatballs are served to customers in store restaurants per year, as well as annual revenue of nearly $2 billion for food division products, as of 2013. Packaged Ikea food products can be purchased at retail locations for preparation at a later time, or ordered through the website and mail-order catalog.