Home party companies use independent distributors to sell products directly to consumers, typically through parties held in private homes. The distributors or consultants earn a percentage of the sales as income.
An individual who wants to become a consultant with a home party company typically purchases a starter kit containing samples of the products and promotional materials. The distributor recruits acquaintances to host parties in their homes. The distributor displays the products and sometimes offers samples depending on the type of products being sold. The host invites friends to the party and usually earns free gifts or credit toward buying products based on the sales of the party.