Q:

What are home mailers?

A:

Quick Answer

A home mailer is a direct mail piece sent by a business to a targeted consumer or resident. This method of promotional mail delivery is common for direct mail, with mailers sent to businesses being the other common direct mail tactic.

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Full Answer

Home mailers are sent in a variety of formats, including standard letters, postcards, media kits and custom packages. A major advantage of direct home mailers is the opportunity for one-on-one interaction with a prospect. This benefit is distinct from traditional mass marketing strategies. Home mailers are sometimes referred to as "junk mail," which epitomizes their sometimes-negative connotation with consumers. However, well-timed and appropriately targeted home mailers can impact buying decisions.

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