Infiniti is the luxury division of the Japanese automaker Nissan. In November 1985, Nissan assembled a task force to create a performance luxury brand to compete with big luxury car manufacturers such as Ford, Chrysler and General Motors in the American market. In 1987, the new division was given the name Infiniti to represent its desire to look towards a new horizon. It began selling vehicles in the United States in November 1989.
The first two models on sale in 1989 were the Infiniti Q45 performance luxury sedan and the driver-oriented M30 performance luxury coupe. The luxury-brand car company has always been an innovator in its field; from 2001 to the present day, it has introduced such features as intelligent cruise control, the rearview monitor, voice recognition, lane departure warnings and the around view monitor.
In 2003, the Infiniti brand saw an increase of 35 percent and was the fastest-growing luxury-brand car manufacturer in the United States. To grow its brand awareness, Infiniti became an official sponsor of F1 Championship Red Bull Racing in 2011. The marketing network for Infiniti-branded vehicles includes more than 230 dealers in over 15 countries, as of 2015. Infiniti's headquarters are in Hopewell Centre, Wan Chai, Hong Kong, and its president is Roland Kruger.