Henri Fayol's 14 Marketing Principles are Division of Work, Authority, Discipline, Unity of Command, Unity of Direction, Subordination of Individual Interests to the General Interest, Remuneration, Centralization, the Scalar Chain, Order, Equity, Stability of Tenure of Personnel, Initiative and Esprit de Corps, according to Mind Tools, a management and strategy website. Fayol proposes these principles as the foundation of an efficient, reliable and highly functional workplace with little turnover and high levels of employee loyalty.Continue Reading
Fayol's principles are intended to remove elements of question from the structure of the corporate workplace. If followed, principles like Discipline and Division of Work will ensure that not only do employees know their assigned tasks, but they are also motivated to perform those tasks.
There is a heavy emphasis on hierarchical thinking in Fayol's principles, states Mind Tools. He believes in a unified and unquestioned voice of command acting as a determiner of workplace processes. This top-down approach to management is one of Fayol's key identifiers as a thinker and connects tightly to his love of order and rules.
Fayol's final ordering set of principles deal with the compensation of time with money and the association of the individual with the company. He desires that all employees identify themselves with their employers and work to better their "team" or their "personal brand."Learn more about Business Resources